The initial idea was to write a book. After writing my first book I saw that some women are put off by the idea that evolutionary drives run the world. I then saw that in fact the timing is perfect for them to reinstate the equality they once had in our past. It is the female evolutionary strategy that seeks quality over quantity and care over domination, and that's just what the world needs. The book is in the works to further explain this and the site is here to provide the digital tools to make it happen.